> About us
Velocity B was founded with a clear mission: to help growing B2B tech companies and their investors realize their revenue potential.
We combine the kind of strategic thinking you’d expect from a seasoned commercial leadership team, including corporate strategy, ICP clarity, sales velocity, disciplined revenue operations, with the flexibility to roll up our sleeves and get execution done.
Not just theoretical playbooks, hands-on execution.
> Experience
We know that building a great product rarely proves enough. To grow sustainably, you need a go-to-market plan that joins marketing and sales, delivering real, reliable revenue - not just fancy plans
Velocity B is built on hard-won experience from the GTM front line, as CROs, CMOs, and revenue leaders, based on a mantra of creating ART (Awareness, Revenue, and Trust).
Established in 2018, formerly known as Appropingo London Ltd and Rockstar CMO Advisory, we've helped dozens of sales and marketing professionals succeed.
> Strategy Meets Action
We bring a mix of deep sales and marketing leadership expertise and experience, proven processes and methods, and a sharp investor perspective that turns go-to-market potential into performance.
We’re operators, not theorists. We won’t hand you a polished deck and disappear. We work alongside your team, bringing focus, momentum, and experienced hands to move things forward.
From getting under the hood of your CRM, to running paid campaigns, improving copy, building nurture flows, or coordinating freelancers and agencies — we step in where you need support and help you deliver faster.
> Our team
Mark Rattley
Managing Partner
Mark brings over 30 years of experience in the software industry, with hands-on expertise in commercial scale-up, B2B/B2C sales leadership, and private equity-backed growth
At Velocity B, Mark helps ambitious SaaS and tech-led SMEs across the UK and Europe unlock scalable growth, strengthen go-to-market performance, and prepare for investment or exit.
Practice areas: Non-Executive Director | Corporate Advisory | Executive Coaching
Alex Simonson
Managing Partner
Alex is a seasoned sales leader with over 20 years experience, driving SaaS and data-led revenue growth strategies with a wide range of companies from start-ups to global enterprises.
At Velocity B, he helps clients navigate complex markets with commercial clarity, blending strategic insight, sales leadership, and deep expertise founded in customer engagement and data science.
Practice areas: GTM Planning | Sales Execution | Channel Strategy | Sales Coaching
Ian Truscott
Founding Managing Partner
With a background in tech and product development, Ian is an experienced marketing leader, 4xCMO, writer, and trusted advisor.
Ian founded Velocity B and applies this experience and a passion for marketing to help businesses and marketing leaders create ART (Awareness, Revenue, and Trust).
Practice areas: Marketing Strategy | Content Marketing | CMO Mentoring
Sukki S. Sandhar
Technical Practice Lead | Tech GTM Advisor
Sukki is a technology executive with over two decades of experience in solution engineering, technical pre-sales, and international SaaS scale-up. He has helped Silicon Valley start-ups and enterprise technology companies bring complex data, AI, analytics, integration, and real-time transaction solutions to market.
At Velocity B, Sukki helps B2B technology companies sharpen their technical go-to-market strategy, operationalise AI and data-led propositions, and demonstrate clear business value to customers, investors, and partners.
Practice areas: Tech GTM | Solutions Engineering | Data & AI | Technical Advisory
Rachel Whenman
Business Development Practice Lead
Rachel is a highly experienced B2B sales and growth strategist with over 20 years of experience in sales, marketing, and enterprise software, helping tech startups and scaling businesses build predictable revenue engines, with a track record spanning global organizations including IBM, VMware, and Seismic.
At Velocity B, Rachel specializes in aligning sales and marketing, driving high-quality pipeline, and building long-term customer relationships for ambitious B2B companies.
Practice areas: Business Development | Campaign Development | Sales Execution
Jeff Clark
Principal Consultant
Jeff is a creative, experienced marketing executive with extensive leadership experience running high-tech marketing teams from start-ups to enterprises, and is a former Principal Analyst at Forrester Research.
At Velocity B, Jeff heads our Cleantech Advisory, focusing on clients looking to make a difference with clean technologies, and is an advocate for climate policy initiatives in the US.
Practice areas: Cleantech | Marketing Strategy | Marketing Operations
Lucy Campbell-Woodward
Marketing Practice Lead
Lucy is a dynamic marketing leader with deep expertise in digital brand strategy, content, and communications.
Lucy combines her expertise, a global perspective, agency, and in-house leadership experience with a sharp focus on helping clients grow revenue and awareness through insight-led, human-centered marketing.
Practice areas: Content Marketing | Campaign Strategy | Digital Execution
> That's us - what about you?
Let’s have a short, no-obligation 30-minute call — we’ll discuss your GTM challenges and tell you honestly whether we can help.
> Our fullfilment partners
We work with a small group of freelancers and boutique agencies
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
