Skip to content

> About us

Velocity B was founded with a clear mission: to help growing B2B Saas tech companies and their investors achieve their potential.

We combine the kind of strategic thinking you’d expect from a seasoned GTM leadership team — ICP clarity, pipeline diagnostics, disciplined revenue operations — with the ability to roll up our sleeves and get execution done. That way, you don’t just plan for growth — you deliver it.

VB-28
VB-31

Velocity B was born in 2018, and was formerly called Rockstar CMO Advisory and Appropringo London Ltd, by Ian Truscott, offering what today the cool kids are calling “fractional” marketing leadership, based on a mantra of creating ART (Awareness, Revenue and Trust).

In SaaS, building a great product rarely proves enough. To grow sustainably, you need a go-to-market slip-stream that joins marketing and sales, delivering real, reliable revenue — not just fancy plans

Recognizing a need within clients for a high-performing revenue department across sales and marketing, experienced commercial leader Alex Simonson joined the firm as a Managing Partner, and we evolved from being marketing rockstars to creating revenue velocity. 

VB-33

> That's us - what about you?

Let’s have a short, no-obligation 30-minute call — we’ll discuss your GTM challenges and tell you honestly whether we can help.

VB-29

> Value not (just) values

This is the part where we share our values: that people and relationships come first, and of course, they do. But, above all, we enjoy delivering client value.

We bring a mix of deep sales and marketing leadership expertise and experience, proven processes and methods, and a sharp investor perspective that turns go-to-market potential into performance.

We know it's tough, we've been there and we love it when we make it work. 

Where Strategy Meets Action

At the point where growth matters most, you don’t just need a plan — you need people who know how to make it real.

We’re operators, not theorists. We won’t hand you a polished deck and disappear. We work alongside your team, bringing focus, momentum, and experienced hands to move things forward.

From getting under the hood of your CRM, to running paid campaigns, improving copy, building nurture flows, or coordinating freelancers and agencies — we step in where you need support and help you deliver faster.  

VB-30

> Our team

1556625660649

Alex Simonson

Managing Partner

Alex is a seasoned sales leader with over 20 years experience, driving SaaS and data-led revenue growth strategies.

At Velocity B, he helps clients navigate complex markets with commercial clarity, blending strategic insight, sales leadership, and deep expertise founded in customer engagement and data science.

Untitled-63

Ian Truscott

Managing Partner

With a background in tech and product development, Ian is an experienced marketing leader, CMO, writer, and trusted advisor.

Ian now applies this experience and a passion for marketing to help businesses and marketing leaders create ART (Awareness, Revenue, and Trust), through a series of proven methodologies and strategies, his blog and podcast.

jeff-clark

Jeff Clark

Principal Consultant, Clean Tech

Jeff Clark is a creative, experienced marketing executive and advisor to IT and clean tech companies, with leadership experience from start-ups to enterprises. (Learn more about Jeff's Cleantech advisory practice).

A former Forrester Principal Analyst, he now consults on marketing operations and supports climate policy initiatives. 

1516893418964

Lucy Campbell-Woodward

Marketing Practice Lead

Lucy is a dynamic marketing leader with deep expertise in digital brand strategy, content, and communications.

Lucy combines her expertise, a global perspective, agency, and in-house leadership experience with a sharp focus on helping clients grow revenue and awareness through insight-led, human-centered marketing.

> Our fullfilment partners

We work with a small group of freelancers and boutique agencies 

VB-43

> Get in touch

Every company’s story is different - and we’d love to hear yours.

Complete our contact us form and we'll get back to you.

"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
1570714284162
Matt Aldridge, former CEO Mango Solutions
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
0vd_qG12_400x400
Siobhan Fagan, Editor-in-Chief, reworked