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> About us

Velocity B was founded with a clear mission: to help growth-stage tech companies and their investors achieve their potential.

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> Value not (just) values

This is the part where we share our values: that people and relationships come first, and of course, they do. But, above all, we enjoy delivering client value.

We bring a mix of deep sales and marketing leadership expertise and experience, proven processes and methods, and a sharp investor perspective that turns go-to-market potential into performance.

We know it's tough, we've been there and we love it when we make it work. 

> GSD

We live by the mantra of GSD, Get Sh*t Done, having a strategy and a plan is critical, but at this point, in the most important quarter of your companies history you don't just need a plan

We are doers, not dreamers. We are not going to send a link to a remote drive of beautiful plans and wish you luck; we’ll roll up our sleeves and pitch in. 

Whether getting under the hood of your CRM, setting up paid campaigns, copywriting, creating nurture sequences for your BD team, hiring and managing people, freelancers, and agencies, we can be an extra pair of hands.  

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> Our team

The primary strategy and leadership team.

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Alex Simonson

Managing Partner

Alex is a seasoned sales leader with over 20 years experience, driving SaaS and data-led revenue growth strategies.

At Velocity B, he helps clients navigate complex markets with commercial clarity, blending strategic insight, sales leadership, and deep expertise founded in customer engagement and data science.

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Ian Truscott

Managing Partner

With a background in tech and product development, Ian is an experienced marketing leader, CMO, writer, and trusted advisor.

Ian now applies this experience and a passion for marketing to help businesses and marketing leaders create ART (Awareness, Revenue, and Trust), through a series of proven methodologies and strategies, his blog and podcast.

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Lucy Campbell-Woodward

Marketing Practice Lead

Lucy is a dynamic marketing leader with deep expertise in digital brand strategy, content, and communications.

Lucy combines her expertise, a global perspective, agency, and in-house leadership experience with a sharp focus on helping clients grow revenue and awareness through insight-led, human-centered marketing.

> Our fullfilment partners

We work with a small group of freelancers and boutique agencies 

> Find Your Growth Velocity

Let’s talk about where you are – and how fast you can go. Book a quick chat, a pick-your-brains session or our popular free GTM health-check.

"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
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Matt Aldridge, former CEO Mango Solutions
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
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Siobhan Fagan, Editor-in-Chief, reworked