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> Cleantech Insiders

Strategic advice for cleantech companies

We are passionate about clean technology, the benefits it delivers to us all, and the challenges entrepreneurs face in taking this technology to market.

We leverage our decades of experience in building sales and marketing strategies for leading B2B technology, software, and solutions to help innovative companies on a mission to make a difference grow.

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> The work

We don't just bring a passion for clean technology to every engagement, but expertise and pragmatic advice from decades of experience in established and emerging technology markets.

  • Market Research - We leverage our experience at leading industry research firms to help you understand the market and its buyers.
  • Market Education - Innovation means introducing something new that buyers are unfamiliar with. We can help you educate the market and drive demand.
  • Market Advantage - We help  innovative companies make the leap from selling to eager early adopters to buyers in a market big enough to fuel their growth. 

> Example

Helping a clean tech business define its category

We collaborated with Dodona Analytics, an innovative software developer in the EV charging infrastructure industry, to define the Charge Point Planning category through a research project into the competitive landscape, the key messaging, and functionality that buyers in this category were looking for.

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> Jeff Clark

Principal Analyst, Clean Tech

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Jeff Clark is an experienced, creative marketing executive who has run global marketing teams for profitable technology companies, from start-ups to enterprise industry leaders. 

Jeff currently delivers consulting and advisory services to IT and clean tech companies, including PowerIT, iManage, Flagship Networks, Bloomcradle, and Xpanxion. He also volunteers on climate change policy initiatives with organizations such as Climate Xchange, Elders Climate Action Legislative Working Group, and Citizens Climate Lobby.

Before pursuing his passion for clean technology,  Jeff was the Principal Analyst for Marketing Operations at Forrester Research, where he helped clients improve their planning and execution processes, including the adoption of integrated campaign strategies, technology optimization, and agile marketing to better align teams and improve outcomes.

Jeff is a sought-after writer and speaker and you can follow Jeff on LinkedIn.

"Working with Jeff is a joy. His depth of experience, knowledge and collaborative style makes achieving the ideal outcome easy and fun. "
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Christine Crandell, Board Director, Vice-Chair

> Our work

Discover more about the exceptional B2B teams and brands we've supported.