Velocity Blog
Here we share some of our ideas on creating velocity in sales and marketing.
Don't Hire Your Way Into the UK
Hiring a UK sales leader can feel like the obvious first step into the market. Alex explains why that's often the wrong one.
The Brand Multiplier
Sales cycles, ROAS, pricing power, and now your shortlist position with LLMs - Ian makes the case that brand is a commercial lever, not a marketing indulgence.
Why UK Expansion Fails Early
Alex has seen these mistakes, so you don't have to - here are 4 things that US companies miss when entering the UK market.
The Six Questions Investors Are Really Asking
Successful investors look beyond the spreadsheets and try to understand the company's true and maybe latent value. Ian shares the questions that the numbers do not answer.
Hiring vs UK-as-a-Service
If you are considering entering the lucrative UK B2B tech market, Alex shares some experience that could help...
The Risks of Unintended Consequences
When you are growing a business, it feels like decisions need to be made fast, but some might come with costs further down the road, as Mark explains.
Hiring for Investment
As part of our "To Series B" article series, Alex takes a look at the critical hiring decisions growing companies need to make to prepare for the next investment step.
When the Founder Becomes the Bottleneck
Entrepreneurs and founders have a unique knack for bringing ideas to life, but sometimes those skills can hold back a growing young company, as Ian explores in this article.
Acres of Diamonds: A Growth Lesson for Founders
In this article, Mark draws inspiration from a 19th-century essay to offer a growth lesson: Your opportunity for revenue might be closer to home than you think.
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