> How can we help?
Recognise any of these challenges?
Whether you are a start-up looking to expand beyond the founders' network for leads, need to scale or accelerate your pipeline, or align your revenue department, our experience can help.
> Moving from founder-led sales?
You are the CEO/founder who has been the primary rainmaker, but the company needs to scale beyond your personal network and charm. Naturally, the sales processes are ad hoc, with opportunistic approaches driven by intuition and gut feel, and deals struggle when you, the founder, are not in the room.
We can help you define a repeatable sales motion, codify your playbook, and build a scalable revenue engine that doesn’t rely on the founder’s involvement in every deal.
> Want clarity in your path to revenue?
Your company has early customers but struggles to focus, aiming at too many verticals, targeting an unclear Ideal Customer Profile (ICP), and your messaging doesn’t cut through. You suspect that this is wasting marketing spend, slowing down the pipeline, and costing sales time through unfocused, poorly qualified pipeline generation.
We can help sharpen positioning, develop and align on an ICP and buyer personas, and create a focused GTM plan that integrates marketing, sales, and customer success.
> Do you have velocity?
Try our Velocity Assessment to understand your sales and marketing potential. We've developed a simple online tool that steps you through the three main areas of focus for sales and marketing: Awareness, Revenue, and Trust, which we then use to create a complimentary personalized assessment.
> Need to add scale and velocity to your pipeline?
Your leads have mostly come from founder networks, referrals, or inbound “luck” (PR buzz, VC intros). There’s no systematic demand generation or outbound motion that will take you beyond the known network of early adopters and into the mainstream of your category.
Our early-stage experience can jump-start your demand generation engine, with relevant content, targeted outbound program, partnerships, events, and campaigns to generate a predictable pipeline that meets growth targets.
> Is it time to build a revenue machine?
The classic “build a plane when you are flying it” challenge that all growing businesses face; sales and marketing are too busy to get less busy.
You struggle to build a sales and marketing team beyond the early hires, onboard the right level of expertise to meet the company's strategic needs, implement the right technology, and establish processes at the pace of revenue generation needed to fuel growth and create efficiency.
Aside from being an experienced extra set of hands ready to roll up our sleeves and help relieve some of the pressure - we can quickly design the organizational structure, hire or upskill the right leaders, and implement the optimal sales/marketing processes and technology, allowing you to focus on piloting this rocket ship.
Year one performance - marketing-generated leads, subscribers, and contacts increased by 100%
50% increase in qualified pipeline, coverage of over £1.5m, £500k of new business ARR closed in 9 months.
> Struggling to align sales and marketing?
Sales claim the leads are weak, marketing says sales ignore them, the metrics aren’t aligned, and there’s no shared funnel or consistent handover. Does this sound familiar? As a company grows, the pressure builds and the bonds break.
We are not a marketing agency or consultancy with a limited remit to build awareness and make everything look nice; we are revenue-focused, from marketing awareness to sales close. We will help you create shared KPIs, implement lead qualification frameworks, install joint pipeline reviews, and foster a culture of revenue alignment across both functions.
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
