Traumatised by the cricket, Alex finds parallels between pricing and a dramatic batting collapse.
Velocity B helps B2B SaaS teams compete, scale, and win with hands-on go-to-market support from people who’ve built it before.
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Sharpen your go-to-market strategy so it becomes repeatable, scalable, and predictable.
Align sales and marketing around a focused plan that drives revenue.
Strengthen your messaging and positioning so you stand out and win more deals.
Put the people, tools, and processes in place for stress-free scale.

Gain insights into your sales and marketing performance with a 10-minute assessment. We've developed a simple online tool that steps you through the three main areas of focus for sales and marketing, which we then use to create a complimentary, personalized assessment with 9 recommendations.
Here’s how we help B2B SaaS leadership teams fix, focus, and scale their go-to-market for predictable growth.

We stress-test your go-to-market strategy, data, messaging, systems, and team to give you a clear, objective picture of what’s working, what’s slowing revenue, and what needs to change.

We work with your leadership team to refine positioning, clarify priorities, align sales and marketing, and build a practical, actionable GTM plan that accelerates revenue.

We embed with your team to deliver: building campaigns, improving conversion funnels, sharpening messaging, fixing tooling, and driving pipeline so momentum increases fast.

Our fractional GTM leaders step in quickly to provide experienced oversight, coach your team, and deliver results, without the cost or delay of a full-time hire.
Growth slows when GTM isn’t aligned, predictable, or performing as expected. We bring clarity through experience that helps you avoid costly missteps and make smarter decisions, faster.
Get the expertise you need, when you need it. We embed quickly, scale support up or down, and avoid the cost, delay, and commitment of hiring full-time leaders or large agencies.
Our focus is revenue. No vanity metrics, no noise — just the strategy, execution, and operational discipline that builds pipeline, improves velocity, and accelerates growth.
We’ve helped B2B SaaS teams at every stage sharpen their go-to-market, fix what’s not working, and accelerate predictable growth. These are just some of the companies that have trusted us to deliver real commercial results.

Every company’s story is different - and we’d love to hear yours.
Let’s explore how we can accelerate your next stage of growth with a 30-minute consultation with our team.
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."