How do you ensure that your content cuts through? Ian shares some useful ideas.

At Velocity B, our expert advisory services help ambitious B2B tech companies and their investors unlock scale and growth with our proven sales and marketing strategies.
Whether you are a start-up looking to expand beyond the founders' network for leads, need to scale or accelerate your pipeline, or align your revenue department, our experience can help.
Build a repeatable, scalable go-to-market strategy that drives predictable growth.
Align sales and marketing around a clear, focused plan to accelerate revenue.
Sharpen messaging and positioning to stand out and win in your market.
Create the systems, processes, and capabilities needed to scale demand.
Reduce reliance on founder-led sales by developing a self-sustaining pipeline engine.
Here’s how we help founders and leadership teams move from “good enough” to “scaling fast.”
We stress-test your go-to-market strategy, data, messaging, and team to give you an investor-ready, board-level view of how your business really drives revenue — and where it needs work.
We work alongside your leadership team to define your GTM strategy, sharpen positioning, align sales and marketing, and build a clear, actionable roadmap for scalable growth.
We embed alongside your team to execute, building campaigns, fixing funnels, creating content, optimising tools, and driving pipeline, plugging gaps fast while you focus on scaling.
Our fractional CMOs, CROs, and GTM leaders join your business quickly, bringing proven experience to lead your team and deliver results without the full-time headcount.
The odds of survival seem stacked against companies in a growth or turnaround phase, especially in this economy. Our experience can change those odds.
We can quickly deploy with as much (or as little) help that you need without the commitment of hiring FTEs or a big agency that will tie you down.
Our focus is go-to-market, which means revenue, not just creative, social media ninjas, hacks or vanity metrics, but a focus on the lifeblood of any business.
If there is one thing early-stage companies need and we pride ourselves on bringing to our clients at Velocity B, it's experience. This is a time for innovation, but there is no need to risk the business and make mistakes. Trust us, we've been there.
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
Try our Velocity Assessment to gain insights into your sales and marketing performance. We've developed a simple online tool that steps you through the three main areas of focus for sales and marketing: Awareness, Revenue, and Trust, which we then use to create a complimentary personalized assessment.