How do you ensure that your content cuts through? Ian shares some useful ideas.

At Velocity B, our expert advisory services help ambitious B2B tech companies and their investors unlock scale and growth with our proven sales and marketing strategies.
Our experience shows that successfully scaling B2B businesses requires three things - Awareness, Revenue and Trust (ART). This philosophy is supported with a proven methodology that has helped us connect the goals of the business with effective sales and marketing activities, including:
The odds of survival seem stacked against companies in a growth or turnaround phase, especially in this economy. Our experience can change those odds.
We can quickly deploy with as much (or as little) help that you need without the commitment of hiring FTEs or a big agency that will tie you down.
Our focus is go-to-market, which means revenue, not just creative, social media ninjas, hacks or vanity metrics, but a focus on the lifeblood of any business.
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
If there is one thing early-stage companies need and we pride ourselves on bringing to our clients at Velocity B, it's experience. This is a time for innovation, but there is no need to risk the business and make mistakes.
Trust us, we've been there.
Try our Velocity Assessment to gain insights into your sales and marketing performance. We've developed a simple online tool that steps you through the three main areas of focus for sales and marketing: Awareness, Revenue, and Trust, which we then use to create a complimentary personalized assessment.