> Land in the UK with Velocity
We help ambitious international software companies land and expand in the UK
Whether you’re heading east from the U.S. or west from Europe, entering the UK’s lucrative tech market can be a milestone in your company’s growth.
We become your UK team. Your voice, your values, your pipeline.
> Land with Confidence
Landing on these competitive shores isn’t without risk. You need local insight to validate demand, localize your story, and quickly build a revenue engine that establishes your expansion.
At Velocity B, we help international founders and investors land with confidence. Our team of experienced sales and marketing leaders works alongside you to create sales and marketing velocity in one of the world’s most competitive and connected tech ecosystems.
Challenges We've Seen
It's hard to keep all the plates spinning remotely in a new market, while you focus on building sales and channels in your home market. We've seen the those challenges close up - maybe you'll recognise them.
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The first sales leader who takes months to hire and onboard doesn’t work out, and momentum, revenue, and budget is lost.
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Expensive senior salespeople are hired but struggle to sell in an untested and unproven market
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It’s hard to engage and manage the right agency partners, grow the channel network, and build an ecosystem remotely.
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Building buyer trust and customer advocacy remotely is difficult without in-market and in-time zone resources.
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Local marketing conditions, category competitors, buying groups, and processes differ from those in the home market.
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Early customers churn or cross-sell or upsell revenue opportunities are lost without local account management.
We work with Series A/B software companies with proven product-market fit in their home market, looking to avoid these challenges and crack the UK in 12–18 months.
> Are you ready?
We evaluate the market opportunity in the UK and lay the groundwork for market entry with a Market Readiness Assessment.
- Local competitive landscape analysis
- Market sizing and valuation
- Evaluate positioning and ICP fit
- Understand local market dynamics, analysts, and influencers
- Map the channel and route to market
- Recommend a GTM strategy
> UK-as-a-Service
We can execute in the market as you.
- Fractional in-market representation, working as you, with your voice, values, and proposition embedded into the UK market.
- Full-service satellite team, including sales leadership, local onshore business development, account management, customer success, creative, and field marketing.
- Shared performance goals, our retained fees + performance model mean we have the same skin in the game as you do.
- Flexible, agile service delivery, just like your SaaS software, we have a fast, tailored onboarding process, and then scale the service as you need it.
- Back office support, with local partners who love the admin of setting up a company, with trusted accountants and legal firms, so you are set up and compliant in the UK.
> UK Go-To-Market Support
If you are not looking for a full "as-a-service" solution, we can support your UK GTM plan with local, specialist services:
- Market review - A quick evaluation of the market for your product in the UK.
- Localized messaging and positioning - We can translate your value proposition into the UK context, refining tone, proof points, pricing, and your story to resonate with local decision-makers.
- Develop your Velocity Playbook - Create your go-to-market plan for the first 90 days and beyond, including business development, campaigns, content, and channels, with recommended local partners.
Why Velocity B?
The experience of a seasoned UK commercial team, without the cost, risk, or time of hiring one.
We have decades of combined experience, building and leading teams in the UK for successful B2B software companies from the US and EU.
We understand the differences, those cultural nuances, sales rhythm, and credibility cues that set “just another entrant” apart from a trusted UK player.
We have a GSD attitude; we don’t just advise, we get sh*t done. From assessment to activation, we roll up our sleeves to ensure your expansion delivers measurable growth.
We have direct experience leading growth for US software businesses in the UK, including Tibco, Attus, Alterian, and GEP, and expansion in the UK for European businesses, including SAP and Censhare.
> Ready to Land?
We’ve given you a glimpse of how we help, and every company’s story is different — and we’d love to hear yours.
Book a 30-minute discovery call and let's explore how we can unlock your velocity in the UK.
Get in touch or connect and just say hello!
> Our Experience
We honed our skills at some brands you might recognize, but our sweet spot is the next brand, the ambitious next big B2B tech company that's ready to scale and just needs the right senior support to do it.
