> How we help
Get velocity
Our team provides specialized advisory services for growth-stage companies and their investors, focusing on go-to-market (GTM) strategies and ensuring capital is converted into sustainable growth.
> The challenge
The investment market is tight, which is putting a greater focus on due diligence, often centered on financial performance and the technology underlying the product.
It's not enough to have a great idea, product, features, proof of product life with some early adopters and the founder's network, the business needs to scale beyond that.
Scale happens through sales and marketing, breaking out beyond the early adopters, understanding the market, the demand, and the ability to execute against that is where the return on investment lies.
> Create velocity
Our clients have leveraged the experience and expertise of our team to quickly asses and course correct or in longer strategic engagements.
> Due Diligence
Assess growth potential before the bet is placed - Independent, data-backed GTM evaluations to support smarter investment or acquisition decisions.
> Advisory
Embedded guidance to scale the business after the capital lands - Fractional leadership, coaching, team hiring and strategic board and leadership team advisory.
> GTM Service
Get sh*t done with a deeper dive beyond an advisory - We roll our sleeves up and support your immediate needs while we build a go-to-market strategy.
"[Alex] .. has been extremely effective in driving the sales and marketing team to a joined-up, well-oiled machine."
> Go-to-Market specialists
We have a proven methodology that looks across both sales and marketing to understand the effectiveness of the go-to-market capabilities of the business across the entire buyer's relationship. Understanding strengths, weakness and the opportunities for growth.
> Marketing maturity
Optimize marketing across five fundamentals:
- The Knowledge: Market understanding and ICP clarity.
- The Masterplan: Clear marketing goals and budget aligned with business needs.
- The Story: Coherent content marketing strategy, sales enablement, and delivery.
- The Campaign: Effective campaign development and execution.
- The Machine: The right people, processes, and technology to deliver the master plan.
> Sales readiness
Sales execution based on five fundamentals:
- The Process: Effectiveness of the sales process vs goals
- The Information: Data and reporting to drive decision making.
- The People: Roles, responsibilities, and accountabilities.
- The Reward: Deliver customer value and employee compensation.
- The Expansion: Retaining, developing, and growing.
> Get Sh*t Done (GSD)
Having a strategy and a plan is critical, but as the famous sales and marketing guru, Mike Tyson said; “everyone has a plan until they get punched in the face” and we follow the GSD mantra as we like to get sh*t done.
We are doers, not dreamers. We are not going to send a link to a remote drive of beautiful plans and wish you luck; we’ll roll up our sleeves and pitch in.
Whether getting under the hood of your CRM, setting up paid campaigns, copywriting, creating nurture sequences for your BD team, hiring and managing people, freelancers, and agencies, we can be an extra pair of hands.
"I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input."
