appropingo is now Velocity B
In 2018, our advisory business was called appropingo, which was cool as "Appropinquo" in Latin means "to approach," "to come near," or "to draw near."
Which is the role of marketing, but it was not so cool, as no one could remember or spell 'appropingo'!
For a time, we operated as Rockstar CMO Advisory (RCA), but in July 2025, we pivoted as our services expanded to become more go-to-market and revenue-focused.
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> What we do
We provide specialized advisory services for growth-stage companies, focusing on go-to-market (GTM) and revenue generation.
> Who we've helped
If there is one thing early-stage companies need, and we pride ourselves on providing to our clients, it is experience. Learn more about our work.
> Our blog
Here we share our latest thoughts and ideas on the essential partnership of sales and marketing from creating compensation plans to building a brand.